WHERE DO WE START?

At AGF we design and implement sports and social projects that transform organizations and communities.

We offer tailored services in strategy, planning, competition system, communication, logistics and participant experience.

We were founded in 2017 under the concept of “genuine,” with a clear mission: to build a better society by creating stories that are experienced, shared, and endure. Since then, we have supported organizations of all kinds in bringing their projects to life, providing creativity, operational expertise, and tailored solutions. We are passionate about sports events, corporate events, and any initiatives capable of generating a genuine and transformative social impact.

OBJECTIVES

OUR DNA

OBJECTIVES

OUR DNA

01

COMMITMENT

RESPECT

02

03

CREATIVITY

PROFESSIONALISM

04 FROM WORDS
TO ACTION

We design and develop **all types of sports projects**, from inclusive programs and international tournaments to training camps and corporate events linked to sports.

Each project starts with a clear idea and is tailored to the needs of clubs, federations, foundations, and companies, taking care of both the experience and its impact, as well as how it is communicated.

Our work is based on understanding what an organization needs and identifying where we can truly add value. From there, we create unique solutions, tailored and adapted to the reality of each organization.

THREE WAYS TO MAKE THINGS HAPPEN.
CHOOSE YOURS

GENUINE
EXPERIENCES

Eventos deportivos
con impacto social

SPORTS
LEGACY

Proyectos deportivos profesionales
y legado deportivo

BRAND
STUDIO

Comunicación y storytelling
deportivo... o no

NOTHING OF THIS HAPPENS BY CHANCE

None of what we do would be possible without the people behind it.

At AGF, we are a diverse team of sports and communications professionals who share one obsession: turning ideas into real projects.

Talent, commitment, and a strong drive to make things happen.

CONXITA ESTEVE

"I didn’t come to play the game,
I came to change it"

CEO

POL OLLÉ

“No solo importa el equipo, importa el entorno desde el que podemos transformar la sociedad.”

GENERAL MANAGER

MARINA ALMAZÁN

“No solo cuento lo que hacemos, hago
que lo que hacemos merezca ser
contado.”

HEAD OF COMMUNICATION

JOAN SOLÉ

“No gestiono tareas y timings, orquesto
equipos que salen a ganar cada
proyecto.”

PROJECT MANAGER

PEP MAGRINYÀ

“No lanzo mensajes al aire, creo
historias que conectan con quien nos
escucha.”

COMMUNICATION OFFICER

HELDER DA ROCHA

“I don’t just design pretty graphics, I design how the world will remember us.”

GRAPHIC DESIGNER

INGRID MONTSERRAT

“No lleno documentos de ideas, las
convierto en proyectos que pasan en la
vida real.”

PROJECT COORDINATOR

ADRIÀ PUJOL

“I don’t just put on events to tick a box, I design matches that are experienced before, during, and after.”

PROJECT COORDINATOR

CRISTINA ROVIRA

“I don’t organize moments at random, I take care of every detail so nothing is left to chance.”

PROJECT COORDINATOR

AMADEO VILARÓ

"No aparezco en el marcador,pero
hago posible que el partido pueda
jugarse"

OPERATIONS MANAGEMENT

JUANJO ROVIRA

“No solo construyo calendarios y reglas,
construyo competiciones que inspiran
a darlo todo.”

RESPONSABLE DE COMPETICIONES

FRONT AND CENTER

Portada LALIGA Genuine Moeve con overlay verde

Portada Genuine Internacional con overlay verde

Portada Gestión de redes con overlay verde

We have developed sports projects and experiences related to sport across different countries in Europe, America, and Asia, working with clubs, federations, institutions, and brands.