GENUINE INTERNATIONAL

Inclusive football on an international scale

The Genuine Cup Houston 2025 is an inclusive international soccer tournament powered by the Torras Family Foundation. Held in Houston, USA, it brought together 38 teams from 22 different countries and over 900 participants for a week. In addition to competing and celebrating diversity on the field, they also shared unique experiences with complementary activities in the city, such as visiting NASA or attending professional baseball games.

Beyond the competition, the tournament aims to raise awareness about intellectual disability and autism, promoting solutions that improve the lives of this community.

What role does AGF play
en GENUINE HOUSTON CUP 2025?

COMPETITION

We design and implement the official tournament regulations, coordinating sports and technical officials to ensure a structured and fair competition aligned with the project’s inclusive values.

COMMUNICATION

We define and execute the tournament’s communication strategy: visual identity, content creation, media relations, and social media management to give the event international visibility.

HOTELS AND ACCOMMODATION

We coordinate the full management of accommodations and residences for teams and staff, organizing tailored meal plans and ensuring the comfort and overall experience of all participants throughout their stay.

LOGISTICS AND PRODUCTION

We handle the tournament’s international production and operations, including coordination of local and international transportation, management of sports venues and facilities, and on-site supervision of each matchday and related activities.

VOLUNTEERING

We recruit, train, and coordinate the volunteer team—a key element in ensuring high-quality support, guidance, and an outstanding experience for participants, staff, and spectators.