CAMPAIGNS
CAMPAIGNS
CAMPAIGNS
From Concept to Reality
We develop communication campaigns tailored to each project, combining creativity and real execution.
From actions in events and audiovisual productions to the development of pieces and materials, we bring each idea down to something concrete, clear and executable.
SOME OF OUR CAMPAIGNS
"El de mi lado es diferente", "Eso lo serás tú".
Campaign created for World Down Syndrome Day, developed from the ground up: from the initial concept and messaging to design and final production.
The initiative included creating 500 mismatched sock pairs, distributed through Mi Fundación Álex clinics to promote the #RockYourSocks movement and raise awareness for the inclusion of people with Down Syndrome.
PURE CHRISTMAS GENUINE
We created a Christmas campaign focused on the values of competition and those childhood wishes that, over time, can come true. We managed the project from the initial concept to its final execution.
As part of the campaign, we designed and produced 400 Christmas ornaments, delivered to participants connected to the competition, including an activity where each person could write and share their wishes on social media.
WHO WE ARE: THE GAME TO LEARN HOW TO SEE
Campaign for World Down Syndrome Day developed within the LALIGA GENUINE environment, where we designed a customized version of the game “Guess Who?”.
We conceptualized the activity to fit the competition’s universe, using its participants to create an engaging initiative that highlights the abilities of people with intellectual disabilities.
PANINI STICKER ALBUM
Campaign based on the classic Panini sticker album format, adapted to the LALIGA GENUINE universe.
We redesigned the format to turn the players into stars of their own album, bringing the spirit of collecting into the competition’s context.
Building on this foundation, we developed the assets and associated content, creating a recognizable and relatable campaign that enhances the visibility and value of all competition participants.
The Referee’s Big Match
We developed a campaign for the RFEF on the occasion of World Down Syndrome Day, in which we worked on the idea and its execution from the beginning.
We designed a t-shirt with a specific message for the campaign and organized a match featuring BMR referees alongside professional referees, bringing the concept of inclusion directly onto the field.
This project is part of Brand Studiocreating communication campaigns tailored to each project.